Gucci will hold only 3 shows in 2025, are we coming to an end of men’s fashion week?

Gucci, as a leading luxury fashion brand, has faced various challenges, such as adapting to changing consumer preferences, navigating sustainability concerns, and addressing criticisms related to cultural appropriation. The brand has also had to contend with the rise of counterfeit products and the impact of fast fashion on its traditional luxury market. To counter these challenges, Gucci is increasingly focusing on innovative marketing strategies, collaborations with contemporary artists, and enhancing its digital presence to engage a younger audience while staying true to its heritage.

All Gucci 2025 shows will be co-ed. Co-ed shows are events that feature a mixed-gender cast. Gucci’s Creative Director Sabato De Sarno will unveil the Fall-Winter 2025/2026 and Spring-Summer 2026 Men’s and Women’s Collections in two unified fashion shows, scheduled for February and September within the official Milan Fashion Week calendar. Cruise 2026 fashion show, will take place in Florence on May 15.

“The Fall/Winter 2025-26 show will inaugurate a triptych of key events, during which the house will unveil its collections by means of a coherent, elegant and thoughtful narrative, in accordance with Sabato De Sarno’s creative vision. These events are a unique opportunity to express his vision, by fostering a permanent conversation between the men’s and women’s collections,” stated Gucci in a press release.

The co-ed show format was previously adopted by Gucci in 2017, under the leadership of the creative director Alessandro Michele. Gucci made comeback on the runways in January 2023, showing men’s collection on its own, without womenswear, and presenting the women’s collection next month, in February.